NFLXFIT

The NFLxFIT is a student design competition sponsored by the NFL (National Football League).
Team Blitz’s design was inspired by one of the most iconic motions in sports, the infamous spiral of the football throw.
It’s an elegant design solution that won the “People’s Choice Award”in NFLxFIT Visual Design System Competition.

 

The Spiral Collection

 
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Working with shape, units, and color, we experimented with different tactics to solve the visual design system. Our challenge was to make the spirals unique to each team. By defining the spirals by conference and division, we were able to create "The Spiral Collection."

Spiral Drafts

Spiral Drafts

 
Spiral blueprint

Spiral blueprint

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System Solution

System Solution

Promotional Video for Team Blitz Visual Design System

Click on the image to check out the live page with all the NFLxFIT designs!

Click on the image to check out the live page with all the NFLxFIT designs!

 
Team Blitz photographed with NY Giants football players Romeo Okwara (L) and Sterling Shepard (R). [Missing Daphne Lee]

Team Blitz photographed with NY Giants football players Romeo Okwara (L) and Sterling Shepard (R). [Missing Daphne Lee]